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20 Nov.2019

PRESS RELEASE 4evergreen: a unique industry alliance to boost the contribution of fibre-based packaging in a circular economy

Cepi, the European association representing the paper industry, announced today a new alliance called 4evergreen. The aim of the alliance is to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. 

The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, have helped companies to accelerate the development of alternative packaging materials including fibre-based packaging with a view to helping consumers make more climate-friendly choices.

4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

“Fibre-based packaging can be a game-changer for material substitution”, says Eija Hietavuo, Chairwoman of 4evergreen and Senior Vice President Sustainability Stora Enso Consumer Board. “Our common goal is to deliver a holistic approach to optimise the sustainability and circularity of the fibre-based packaging’s life cycle.”

 “The time to act is now!” says Jori Ringman, Director General at Cepi. “Our industry already has a strong track record in environmental performance and recycling, but our ambition is higher. We are driving a system-wide shift to transition to the next level of circularity and climate resilience. 4evergreen will be the place for the whole industry value chain to co-create and collaborate for a change.”

The first 4evergreen alliance members include Nestlé, Danone, Mars, Stora Enso, Smurfit Kappa, Sappi, Metsä Board, UPM, Mayr-Melnhof Group, Reno de Medici, Kotkamills, Ahlstrom Munksjö, International Paper, BillerudKorsnäs, Huhtamäki, SEDA, SIG Combibloc, Tetra Pak, Elopak, Walki, Schur Group, Cardbox Packaging, Firstan Ltd., Westrock, Leonhard Kurz Stiftung & Co. KG, Graphic Packaging International, AR Packaging, Baumer hhs GmbH, Van Genechten Packaging Group. The alliance is welcoming more organisations to join the collaboration.

 

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20 Nov.2019

PRESS RELEASE: European paper industry CEOs declare a strategic interest in supporting the decarbonisation of our society

Climate change is a global crisis that demands urgent action and requires every actor in society to play his/her part in responding to the crisis. Industries have both a duty and an opportunity to become more sustainable, more efficient and more innovative.

“With the help of the new European Green Deal, we can reduce our impact on climate change while increasing production in Europe. Our industry has a strategic interest in being at the forefront of the decarbonisation efforts for 2050” said Ignazio Capuano, incoming Cepi Chairman and CEO of Burgo group taking over from Karl-Henrik Sundström, CEO of Stora Enso, during Cepi’s annual conference, Paper and Beyond, today in Brussels.

In this spirit, the CEOs representing the European paper industry outlined their plans to reach a climate-neutral Europe by 2050 in a declaration which was officially handed over to Clara De La Torre, Deputy Director-General of DG CLIMA and Timo Pesonen, Director-General of DG GROW, present along with other European Commission representatives.

The way forward finds its foundations in the very solid basis of our existing achievements. We have guaranteed the sustainability of our raw materials, improved the performance of our processes and proven the climate friendliness of our products.

Sustainable raw materials: our raw material is wood pulp, which is intrinsically renewable if coming from properly managed forest sources; this is why we have helped create a number of programmes for the certified sustainability of forests across Europe such as PEFC (Programme for Endorsement of Forest Certification and FSC (Forest Stewardship Council). We have expanded sustainable forest management practices in Europe and globally.

Decarbonised processes: we have delivered a successful decarbonisation of our operations of 27% from 2005 to date. Our sector is investing at a rate of more than €5 billion per year to decarbonise, with a commitment to making our production processes more efficient and decreasing our overall carbon footprint thanks to new technologies and collaboration with our partners. A step change is ultimately needed and supported by breakthrough technologies and solutions. We are committed to searching for them.

Climate-friendly products: world champions in recycling, we have worked with local authorities to improve separate collection of paper and board to boost the use of recycled fibres in new products. We now plan to push our model even further in a final goal of providing innovative sustainable solutions for a range of new sectors, for example textile, through new bio-based products.

To turn this ambition into reality, we call upon European policymakers to support our efforts by setting an appropriate legislative framework, namely:

  • Improved market access for recyclable and bio-based products, through a coherent product policy and clear framework conditions for the new bioeconomy-related products
  • More support for the sustainable management of forests and recycling schemes: forest-based raw materials should be made more easily available and accessible.
  • A coherent, stable and predictable regulatory framework, with clear milestones for a cost-competitive energy transition, to promote and reward decarbonisation investments and guarantee access to clean energy.

Our final goal is to empower consumers, who will get a larger choice of climate-friendly products that are easily available and affordable.

 

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20 Nov.2019

PRESS RELEASE: European Forest-Based Industries team up to empower consumers for a carbon-neutral European society

In light of the climate crisis, the European Forest-Based Industries, including the pulp, paper and other fibre-based product industries, the woodworking industries, the producers of furniture, the bio-energy sector and the printing industry, have come together to present their vision of the European society in 2050 and the essential role that they can play, delivering on the carbon neutrality goal.

The Forest-Based Industries (FBI) will provide the most competitive and sustainable net-zero carbon solutions. They will do that by:

  • substituting CO2-intensive raw materials and fossil energy with forest-based alternatives
  • eradicating waste and boosting recycling with a sector target of at least 90% material collection and 70% recycling rate for all wood-based products
  • driving resource efficiency and enhancing productivity in all areas including materials, manufacturing and logistics

“Our solutions are made of a material that comes from a renewable and natural resource – European forests. The EU’s sustainably-managed forests produce today an overall climate mitigation impact amounting to 13% of European greenhouse gas emissions and they keep on absorbing CO2” said Jori Ringman, Director General of Cepi.

We will maximise the use of recycled fibres. Our paper products are easily recyclable and effectively recycled across Europe; the recycling rate of paper is already 71.6% today!

“We see the FBI industry commitment as a good way to empower consumers, providing them with more options to choose climate-friendly products. Wood-based solutions enable already today many sectors to reduce their environmental footprint, including construction” said Patrizio Antonicoli, Secretary-General of CEI-Bois.  

As we can meet the society’s current and future needs with non-fossil materials, we anticipate a growing demand for wood and wood-based products that we expect to be translated into FBI market growth of 3% annually.

Our vision is also supported by the European forest owners, farmers, parquet industries and agricultural contractors.

While the implementation of this pioneering vision needs to overcome some hurdles, such as the need for accepted recyclability protocols at European level, new technological solutions that will radically change production processes, and a shortage of skilled workforce and market distortions, we plan to deepen our existing partnerships.

We will boost innovation through applied research and innovation programmes such as the Forest-based sector Technology Platform, and engage in market development, to ensure our innovative solutions are attainable for consumers in their daily lives.

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15 Nov.2019

Forest-Based Industries Vision 2050

In light of the climate crisis, the European Forest-Based Industries, including the pulp, paper and other fibre-based product industries, the woodworking industries, the producers of furniture, the bio-energy sector and the printing industry, have come together to present their vision of the European society in 2050 and the essential role that they can play, delivering on the carbon neutrality goal.
 
The Forest-Based Industries (FBI) will provide the most competitive and sustainable net-zero
carbon solutions. They will do that by:
• substituting CO2-intensive raw materials and fossil energy with forest-based alternatives
• eradicating waste and boosting recycling with a sector target of at least 90% material collection and 70% recycling rate for all wood-based products
• driving resource efficiency and enhancing productivity in all areas including materials, manufacturing and logistics
 
We will maximise the use of recycled fibres. Our paper products are easily recyclable and effectively recycled across Europe; the recycling rate of paper is already 71.6% today. As we can meet the society’s current and future needs with non-fossil materials, we anticipate a growing demand for wood and wood-based products that we expect to be translated into FBI market growth of 3% annually. 
 
Our vision is also supported by the European forest owners, farmers, parquet industries and agricultural contractors. While the implementation of this pioneering vision needs to overcome some hurdles, such as the need for accepted recyclability protocols at European level, new technological solutions that will radically change production processes, and a shortage of skilled workforce or market distortions, we plan to deepen our existing partnerships.
 
We will boost innovation through applied research and innovation programmes such as the Forest-based sector Technology Platform, and engage in market development, to ensure our innovative solutions are attainable for consumers in their daily lives.
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15 Nov.2019

CEO INITIATIVE: Our contribution to EU 2050 climate neutrality

It is clear that renewability and circularity are key solutions to decarbonise society. And that forests are the most effective carbon sinks known to man.
 
Through our sustainable forest management we contribute significantly to the growing forest coverage in Europe, thereby enabling forests to play their combined role of carbon sequestration as well as providing carbon neutral materials for carbon storage and substitution of fossil-based raw materials.
 
Our industry offers innovative and resource-efficient solutions for current and future challenges. As a vital part of a circular bio-economy, we provide consumers with a wide range of renewable and recyclable solutions for packaging, different papers, textiles, bio-composites, bio-chemicals and energy products.
 
In addition, we operate as a strategic element of the circular forest-based industry value chain, providing an ever-increasing range of solutions for our customers, for other industries, and for society at large.
Our industry has therefore a strategic interest in being at the forefront in making the decarbonisation of European society happen.
 
Unleashing the full potential of our sector brings Europe closer to achieve a climate neutral economy, leveraging on our strengths: competitiveness, renewability, and circularity.
 
 
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29 Oct.2019

Joint Press Release - Investors Won’t Eyeball Sustainable Tech Without A Coherent Framework. Can Brussels Help?

Brussels, 22 October 2019 - We support the final objective of the sustainable finance regulation: to enable financial flows to support sustainable growth and transition to a carbon neutral economy. Private investors need a sound regulation to increasingly support mitigation actions such as accelerating investments in renewable energy technologies.

Such objective is however undermined by a significant divergence between the recently approved sustainability requirements within the recast of the Renewable Energy Directive (REDII) and those of the Technical Expert Group’s (TEG) draft report on Sustainable Finance.
This lack of coherence casts a shadow over the likelihood of achieving long-term EU climate and energy goals.

Bioenergy: a tool for decarbonisation

Bioenergy, representing a staggering 63% of the total renewable energy consumption, is the largest renewable source in the EU. Among other benefits, it greens industrial processes across sectors, covering more than 8% of EU industrial energy demand. Furthermore, the sector can grow sustainably in the next decades enabling the decarbonisation of EU economy.

EU-wide, long-term sustainability criteria for the bioenergy sector and risk assessment systems can provide market stability; the Renewable Energy Directive has put in place such systems and market operators are gearing up to ensure compliance. As highlighted in the Deforestation Communication from 2021 bioenergy will be the only sector for which mandatory sustainability requirements apply.

A regrettable divergence

Regrettably, the technical screening criteria proposed by the TEG are not in line with the recently agreed legislation. They are also unrealistic in the short term.

The forest and agriculture biomass sustainability requirements of REDII have been agreed in the context of a transparent and inclusive legislative process, their impact thoroughly assessed. They are based on a “Best Available Technology” principle, stakeholders have been consulted, and the Council of the EU and European Parliament as co-legislators have scrupulously worked together towards a sound output.

To keep investments flowing in the direction of sustainable bioenergy projects and achieve EU climate and energy targets, the bioenergy industry, together with agriculture and forest biomass producers recommend an approach based on a progressive transition. The sustainability technical criteria proposed in the Sustainable Finance Regulation should mirror the sustainability requirements agreed in REDII to maintain a sound investment environment. Only high ILUC risk biofuels must be excluded by the TEG and any further requirement should be supported by an adequate assessment and the expertise of sector representatives duly considered. 

Reaching a target is a matter of getting the trajectory right. The European climate and energy legislation already provides the tools to assess if results are on track and to fill gaps when needed. The sustainability requirements adopted by REDII should be implemented before opting for an untested, top-down designed new set of requirements.


 

 

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04 Oct.2019

Apply now for the 7th edition of the European Paper Recycling Awards!

 
Every two years, the European Paper Recycling Awards distinguish European projects, initiatives or campaigns that change the way we recycle paper in Europe and help us achieve our ambitious goal of a 74% paper recycling rate by 2020.
The European Paper Recycling Awards are run by the European Paper Recycling Council (EPRC) which encompasses the entire paper recycling value chain across Europe. The EPRC was set up as an industry self-initiative in November 2000 to monitor progress towards meeting the paper recycling targets set out in the 2000 European Declaration on Paper Recycling.

To learn more about the EPRC, its activities and its plans to get Europe’s recycling rates to 74% by 2020 check out the website here.
 

The competition is open to all entities based in Europe including schools, universities, NGOs, national and regional authorities, companies and associations. There are two award categories: Information and Education and Innovative Technologies and R&D.
Eligible projects, initiatives or campaigns will be evaluated based on the following criteria: Relevance and Originality, Achievements, Possibility to reproduce the project, Cost effectiveness. More details can be found on the FAQ page.
 
Application deadline for the 7th edition: Friday, 22 November 2019. Please submit your application here.
 
The awards ceremony will take place in February 2020 at the European Parliament in Brussels, kindly hosted by Ms Jytte Guteland, Swedish politician and Member of the European Parliament Committee on the Environment, Public Health and Food Safety.
 
 
Note to editor:
 
For more information about registrations, please contact Katarzyna Dylag, CEPI Events and Digital Communications Officer at k.dylag@cepi.org
 
For press-related enquiries, please contact Claire Couet, CEPI Public Affairs & Communications Director at c.couet@cepi.org
 
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13 Sep.2019

CEPI promoting guidance on separate collection at RWM, UK

CEPI partnered this year's Recycling & Waste Management Exhibition & Conference taking place in Birmingham, UK on 11 and 12 September to promote the new guidance on separate collection.

The new leaflet gives an overview how different paper and board products should be collected and if necessary, sorted in order to be recycled by the paper industry. It also gives the action points to municipalities to help moving away from commingled collection.

 

 

 

CEPI presented the European paper industry’s track record in recycling  and contribution to the circular economy, as well as the challenges and its proposals for further improvement at the RWM conference. Exhibition participants were numerous to visit the CEPI booth and learn about the paper CEPI’s position on separate collection. We gave a talk about the developments in paper packaging recyclability and the need for separate collection as a pre-requisite. 

 

The full document can be downloaded below. 

 

For more information about separate collection, please contact Ulrich Leberle, CEPI's Raw Materials Director at u.leberle@cepi.org

 

 

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09 Sep.2019

Paper Presents, an interactive paper & forest-fibre products exhibition

On 4 September, we launched an interactive exhibition Paper Presents (see the video here) to introduce the paper industry to the new Members of the European Parliament. The event took place in the Radisson Red Hotel, Brussels, and gathered national pulp and paper industry associations, MEPs and industry representatives.

Together with our partners, FEFCO, ACE and FEPE, we held a products’ exhibition to illustrate the diversity and future oriented approach of our industry and to showcase the innovative uses of paper -a renewable, recyclable, and responsible product.

The exhibition featured a total of 17 products related to different policy areas, such as circular economy, energy, material substitution, food safety, waste management, public health, and digitalisation. In addition, two digital rooms and Nintendo Labo corner made this event a unique and interactive experience.

CEPI’s Director General, Jori Ringman, emphasized in his key note speech the huge diversity of the products within the paper industry and highlighted that "we all have in common the renewability and the recyclability".

ACE’s Director General, Annick Carpentier, underlined that it is a symbolic action illustrating our commitment to sustainable forest management.
European Forests have been growing by over 1,500 football pitches every day. CEPI, FEFCO, FEPE and ourselves, we will ensure that a tree is planted on behalf of every one of you

 

 

All pictures from the event are featured here.

 

 

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02 Sep.2019

PRESS RELEASE: Registration for Paper & Beyond, 2019 now open!

CEPI annual conference Paper & Beyond 2019 “Our climate, our solutions”
 
Register now!
 
Registration is now open for Paper & Beyond 2019, the annual conference of the European paper industry and its value chain, bringing together pulp and paper producers, cardboard product manufacturers, technology suppliers, EU policy makers, researchers, scientists and media. Early bird tickets are available here.
 
Together with distinguished speakers such as IKEA's former Chief Sustainability Officer Steve Howard, and European Commission Director General for Climate Mauro Petriccione, we will demonstrate how our industry is at the forefront of climate change mitigation thanks to its natural resources, processes and final products.
What can you expect?
 
Paper & Beyond 2019 will be the opportunity to state our climate ambition in an exclusive initiative which our top CEOs will hand over to EU policymakers and the press.
 
We will also launch new industry platforms and tools to help boost material substitution, increase the circularity and recyclability of our products and guarantee their safety in the many applications. Finally, we will illustrate how we implement digitalisation and resource efficiency to the benefit of our industry and the environment.
 
During the conference, CEPI will unveil its new visual identity reflecting the industry’s transformation, focusing on its core values, attributes and solutions.
 
If you join us on 19 November, you can also look forward to discovering inspiring innovation talks thanks to our Blue Sky Young Researchers & Innovation Award. This award singles out remarkable research projects in forest-based science, products using forest-based raw materials, process improvements or other innovations throughout the value chain.
 
Paper and Beyond 2019 will take place on 18-19 November at the Marriott Hotel Grand Place in Brussels.
The draft programme is available here.
 
For more information about sponsorships and registration, please contact Katarzyna Dylag, CEPI Events and Digital Communications Officer at k.dylag@cepi.org
 
For press-related enquiries, please contact Claire Couet, CEPI Public Affairs & Communications Director at c.couet@cepi.org
 

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