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11 Dec.2019

PRESS RELEASE: The European paper industry is ready to rise to the climate challenge

The European paper industry welcomes the EU Green Deal Communication and the set of proposed actions planned for March 2020, in particular the European Climate Law, the New Industrial Strategy, the Circular Economy Action Plan 2.0 coupled with the Sustainable Products initiative and a new Forest strategy.

”The carbon neutrality objective requires the European pulp and paper industry to become even more sustainable, efficient and innovative. It demands that we continue on our transformational journey while maintaining our competitiveness. Our industry is up to the challenge”, said Jori Ringman, Director General at Cepi, the Confederation of European Paper Industries.

The European paper industry has already delivered a successful decoupling of carbon emissions from economic growth while reducing carbon emissions by 27% from 2005 to date, having product volumes increased and proved the climate friendliness of its products thanks to certified raw materials and a world class performance in recycling. We have delivered climate benefits for society.

“In this spirit of transformation and circularity, we have expressed our ambition to go even further for climate in our recent CEO initiative. It sets the path for the pulp and paper industry to become the most competitive and sustainable provider of solutions for a climate-neutral Europe in 2050, having a positive impact beyond our own emission reduction,” said Ignazio Capuano, incoming Cepi Chairman and CEO of Burgo group SPA.

The same consideration has led us to increase collaboration with other Forest-based industries: we have in common our starting raw material which is naturally renewable, and the objective of substituting fossil-fuel based materials while eradicating waste thanks to circularity and recycling.

The EU Green Deal will have to make space for climate-neutral, circular economy products such as wood-based products in our daily lives, if it wants to deliver on the carbon neutrality goal by 2050. In that it would be genuinely a deal that we would like to make with the society in Europe.”

This broader joint strategic vision with other Forest-based industries complements our climate strategy and is reinforced by the master plan designed with other critical European industries with a shared need for clean energy at a cost competitive price. EU Energy Intensive Industries are deeply rooted in our society and provide skilled jobs, technologies, solutions and materials to every possible economic sector.

The EU Green Deal will have to support rapid demonstrations of breakthrough technologies on an industrial scale through major R&D&I programmes and facilitate access to private finance.

Reaching climate neutrality will require acting systematically across value chains and sectors hence why we founded a cross-industry alliance, 4evergreen, to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact.

The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

Cepi has produced guidance to achieve even higher recycling targets while expanding the functionality of paper-based packaging. The Recyclability Guidelines give concrete guidance for designers to ensure functionality goes hand in hand with recyclability.

This collaboration is one more part of our comprehensive consumer-centred approach guided by the principle of climate mitigation, so that we can do our part in Europe’s transition to climate neutrality by 2050.

However, we cannot do this alone: governments have a vital role to play and we would ask the European governance to demonstrate leadership once again by helping us. We need the right policy environment in order to be the fertile ground for these seeds to blossom in.

European policymakers can support our efforts by:

a) Improving market access for recyclable and bio-based products, through a coherent product policy framework, to allow for informed consumer choices

b) Increasing availability and access to bio-based raw materials, through more support to sustainable forest management and high quality recycling

c) Promoting and rewarding decarbonisation investments by guaranteeing a coherent, stable and predictable regulatory framework, including a European Clean Energy Master Plan, with clear milestones for a cost-efficient energy transition

 

 

For more information about Cepi and its position on the European Green Deal, please contact Claire Couet, Cepi Public Affairs & Communications Director, at c.couet@cepi.org.

 

 

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04 Dec.2019

PRESS RELEASE Sustainable future of paper-based products: First European recyclability guidelines for optimal packaging design

The use of paper for packaging purposes is growing every year, due to its excellent environmental performance but also to the increasing demand related to e-commerce and delivery services. There is a strong expectation from consumers, brands and retailers to have recyclable packaging material. A packaging recycling rate of 85% is already achieved today and the paper value chain continues to improve.

In order to achieve even higher recycling targets while expanding the functionality of paper based packaging, it is important to start from the design-phase, considering both the intended purpose as well as the end-of-life. The recyclability guidelines - developed by Cepi, CITPA, ACE and FEFCO, – give concrete guidance for designers to make sure functionality goes hand in hand with recyclability.

 “Retailers and brand-owners exploring new fibre based solutions want to see their packaging back in the loop after use. With these guidelines the paper and board value chain gives the answer what this means and requires in practice. In this spirit Cepi co-launched the new alliance 4evergreen, together with more than 30 companies on 20 November. The aim of the alliance is to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact” said Ulrich Leberle, Raw Materials Director at Cepi.

In this context, the new European guidelines intend to become the go-to document to learn more about the implications of certain converting steps on the recyclability of used paper-based packaging. The signatories of the document hope they act as a source of inspiration for innovation and the introduction of new techniques. They are convinced that a widespread awareness among the value chain (including retailers and brand owners) can truly improve the recyclability of products. They are also convinced the guidelines will help meet national protocols and requirements and further close the circularity of our industry.

You can download a copy of the guidelines here.

 

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29 Nov.2019

PRESS RELEASE: Energy Intensive Industries

Energy Intensive Industries (EIIs) want to contribute in a constructive manner to the development of policies enabling the transition to a climate-neutral economy by 2050. We therefore call for a dialogue with the incoming European Commission, Member States and Parliament on the integration in the European Green Deal and the forthcoming industrial strategy of the recommendations of the Master Plan for a competitive transformation of EU EIIs.

The success of an EU Strategy for long-term EU greenhouse gas emission reductions and a European Green Deal will largely depend on the pace of industry’s transformation, as shown in the Master Plan. EU EIIs are deeply rooted in our society providing technologies, solutions and materials to every possible economic sector. At the same time, they belong to complex value chains and are heavily dependent on other sectors, notably the energy sector, to become climate-neutral. Transformation of industry will also impact consumption patterns in all sectors of the economy and can be a generator of new investments in the EU if the policy framework is right.
The task at hand is immense but a successful transformation is possible, if the EU takes action in three priority areas, while taking care of the regional and social dimension:
• Creating markets for climate-neutral, circular economy products;
• Supporting rapid demonstration of breakthrough technologies on an industrial scale through major R&D&I programmes and facilitating access to private finance;
• Securing industry’s access to alternative energy and feedstock sources at competitive prices.
The Master Plan sets out concrete policy recommendations in each of these areas. It benefited from the strong support of Commission services and is based on valuable contributions of Member States, the energy sector as well as, workers’ organizations, civil society, think tanks and academia. This makes it a unique and solid contribution to build upon an EU industrial strategy.
As 2050 is only one or two investment cycles away, the next few years will be crucial to lay the policy groundwork for the successful industrial transformation.
 
Note to the editor
Energy Intensive Industries (EIIs) represent more than 30,000 companies and provide direct employment to around 2.6 million people. We are at the heart of the value-creation in Europe and we offer numerous and indispensable solutions enabling the transition towards a low-carbon and energy efficient society.
In 2015 our sectors directly emitted 665 million tonnes of CO2, which represents a reduction by 36% in comparison with 1990. This accounted for 28% of the total EU economy-wide emissions reductions even though the EIIs represented 15% of the total greenhouse gas emissions (exl. LULUCF) in 2015 (18.4% in 1990).1
1 “Industrial Value Chain: A Bridge towards a Carbon Neutral Europe” (2018)
 
For press-related enquiries, please contact Claire Couet, CEPI Public Affairs & Communications Director at c.couet@cepi.org
 
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20 Nov.2019

PRESS RELEASE 4evergreen: a unique industry alliance to boost the contribution of fibre-based packaging in a circular economy

Cepi, the European association representing the paper industry, announced today a new alliance called 4evergreen. The aim of the alliance is to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. 

The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, have helped companies to accelerate the development of alternative packaging materials including fibre-based packaging with a view to helping consumers make more climate-friendly choices.

4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

“Fibre-based packaging can be a game-changer for material substitution”, says Eija Hietavuo, Chairwoman of 4evergreen and Senior Vice President Sustainability Stora Enso Consumer Board. “Our common goal is to deliver a holistic approach to optimise the sustainability and circularity of the fibre-based packaging’s life cycle.”

 “The time to act is now!” says Jori Ringman, Director General at Cepi. “Our industry already has a strong track record in environmental performance and recycling, but our ambition is higher. We are driving a system-wide shift to transition to the next level of circularity and climate resilience. 4evergreen will be the place for the whole industry value chain to co-create and collaborate for a change.”

The first 4evergreen alliance members include Nestlé, Danone, Mars, Stora Enso, Smurfit Kappa, Sappi, Metsä Board, UPM, Mayr-Melnhof Group, Reno de Medici, Mondi, Burgo, Kotkamills, DS Smith, Heinzel Group, Ahlstrom Munksjö, International Paper, BillerudKorsnäs, Huhtamäki, SEDA, SIG Combibloc, Tetra Pak, Elopak, Walki, Schur Group, Cardbox Packaging, Firstan Ltd., Westrock, Leonhard Kurz Stiftung & Co. KG, Graphic Packaging International, AR Packaging, Baumer hhs GmbH, Van Genechten Packaging Group, Sonoco, VTT. The alliance is welcoming more organisations to join the collaboration.

 

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20 Nov.2019

PRESS RELEASE: European paper industry CEOs declare a strategic interest in supporting the decarbonisation of our society

Climate change is a global crisis that demands urgent action and requires every actor in society to play his/her part in responding to the crisis. Industries have both a duty and an opportunity to become more sustainable, more efficient and more innovative.

“With the help of the new European Green Deal, we can reduce our impact on climate change while increasing production in Europe. Our industry has a strategic interest in being at the forefront of the decarbonisation efforts for 2050” said Ignazio Capuano, incoming Cepi Chairman and CEO of Burgo group taking over from Karl-Henrik Sundström, CEO of Stora Enso, during Cepi’s annual conference, Paper and Beyond, today in Brussels.

In this spirit, the CEOs representing the European paper industry outlined their plans to reach a climate-neutral Europe by 2050 in a declaration which was officially handed over to Clara De La Torre, Deputy Director-General of DG CLIMA and Timo Pesonen, Director-General of DG GROW, present along with other European Commission representatives.

The way forward finds its foundations in the very solid basis of our existing achievements. We have guaranteed the sustainability of our raw materials, improved the performance of our processes and proven the climate friendliness of our products.

Sustainable raw materials: our raw material is wood pulp, which is intrinsically renewable if coming from properly managed forest sources; this is why we have helped create a number of programmes for the certified sustainability of forests across Europe such as PEFC (Programme for Endorsement of Forest Certification and FSC (Forest Stewardship Council). We have expanded sustainable forest management practices in Europe and globally.

Decarbonised processes: we have delivered a successful decarbonisation of our operations of 27% from 2005 to date. Our sector is investing at a rate of more than €5 billion per year to decarbonise, with a commitment to making our production processes more efficient and decreasing our overall carbon footprint thanks to new technologies and collaboration with our partners. A step change is ultimately needed and supported by breakthrough technologies and solutions. We are committed to searching for them.

Climate-friendly products: world champions in recycling, we have worked with local authorities to improve separate collection of paper and board to boost the use of recycled fibres in new products. We now plan to push our model even further in a final goal of providing innovative sustainable solutions for a range of new sectors, for example textile, through new bio-based products.

To turn this ambition into reality, we call upon European policymakers to support our efforts by setting an appropriate legislative framework, namely:

  • Improved market access for recyclable and bio-based products, through a coherent product policy and clear framework conditions for the new bioeconomy-related products
  • More support for the sustainable management of forests and recycling schemes: forest-based raw materials should be made more easily available and accessible.
  • A coherent, stable and predictable regulatory framework, with clear milestones for a cost-competitive energy transition, to promote and reward decarbonisation investments and guarantee access to clean energy.

Our final goal is to empower consumers, who will get a larger choice of climate-friendly products that are easily available and affordable.

 

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20 Nov.2019

PRESS RELEASE: European Forest-Based Industries team up to empower consumers for a carbon-neutral European society

In light of the climate crisis, the European Forest-Based Industries, including the pulp, paper and other fibre-based product industries, the woodworking industries, the producers of furniture, the bio-energy sector and the printing industry, have come together to present their vision of the European society in 2050 and the essential role that they can play, delivering on the carbon neutrality goal.

The Forest-Based Industries (FBI) will provide the most competitive and sustainable net-zero carbon solutions. They will do that by:

  • substituting CO2-intensive raw materials and fossil energy with forest-based alternatives
  • eradicating waste and boosting recycling with a sector target of at least 90% material collection and 70% recycling rate for all wood-based products
  • driving resource efficiency and enhancing productivity in all areas including materials, manufacturing and logistics

“Our solutions are made of a material that comes from a renewable and natural resource – European forests. The EU’s sustainably-managed forests produce today an overall climate mitigation impact amounting to 13% of European greenhouse gas emissions and they keep on absorbing CO2” said Jori Ringman, Director General of Cepi.

We will maximise the use of recycled fibres. Our paper products are easily recyclable and effectively recycled across Europe; the recycling rate of paper is already 71.6% today!

“We see the FBI industry commitment as a good way to empower consumers, providing them with more options to choose climate-friendly products. Wood-based solutions enable already today many sectors to reduce their environmental footprint, including construction” said Patrizio Antonicoli, Secretary-General of CEI-Bois.  

As we can meet the society’s current and future needs with non-fossil materials, we anticipate a growing demand for wood and wood-based products that we expect to be translated into FBI market growth of 3% annually.

Our vision is also supported by the European forest owners, farmers, parquet industries and agricultural contractors.

While the implementation of this pioneering vision needs to overcome some hurdles, such as the need for accepted recyclability protocols at European level, new technological solutions that will radically change production processes, and a shortage of skilled workforce and market distortions, we plan to deepen our existing partnerships.

We will boost innovation through applied research and innovation programmes such as the Forest-based sector Technology Platform, and engage in market development, to ensure our innovative solutions are attainable for consumers in their daily lives.

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29 Oct.2019

Joint Press Release - Investors Won’t Eyeball Sustainable Tech Without A Coherent Framework. Can Brussels Help?

Brussels, 22 October 2019 - We support the final objective of the sustainable finance regulation: to enable financial flows to support sustainable growth and transition to a carbon neutral economy. Private investors need a sound regulation to increasingly support mitigation actions such as accelerating investments in renewable energy technologies.

Such objective is however undermined by a significant divergence between the recently approved sustainability requirements within the recast of the Renewable Energy Directive (REDII) and those of the Technical Expert Group’s (TEG) draft report on Sustainable Finance.
This lack of coherence casts a shadow over the likelihood of achieving long-term EU climate and energy goals.

Bioenergy: a tool for decarbonisation

Bioenergy, representing a staggering 63% of the total renewable energy consumption, is the largest renewable source in the EU. Among other benefits, it greens industrial processes across sectors, covering more than 8% of EU industrial energy demand. Furthermore, the sector can grow sustainably in the next decades enabling the decarbonisation of EU economy.

EU-wide, long-term sustainability criteria for the bioenergy sector and risk assessment systems can provide market stability; the Renewable Energy Directive has put in place such systems and market operators are gearing up to ensure compliance. As highlighted in the Deforestation Communication from 2021 bioenergy will be the only sector for which mandatory sustainability requirements apply.

A regrettable divergence

Regrettably, the technical screening criteria proposed by the TEG are not in line with the recently agreed legislation. They are also unrealistic in the short term.

The forest and agriculture biomass sustainability requirements of REDII have been agreed in the context of a transparent and inclusive legislative process, their impact thoroughly assessed. They are based on a “Best Available Technology” principle, stakeholders have been consulted, and the Council of the EU and European Parliament as co-legislators have scrupulously worked together towards a sound output.

To keep investments flowing in the direction of sustainable bioenergy projects and achieve EU climate and energy targets, the bioenergy industry, together with agriculture and forest biomass producers recommend an approach based on a progressive transition. The sustainability technical criteria proposed in the Sustainable Finance Regulation should mirror the sustainability requirements agreed in REDII to maintain a sound investment environment. Only high ILUC risk biofuels must be excluded by the TEG and any further requirement should be supported by an adequate assessment and the expertise of sector representatives duly considered. 

Reaching a target is a matter of getting the trajectory right. The European climate and energy legislation already provides the tools to assess if results are on track and to fill gaps when needed. The sustainability requirements adopted by REDII should be implemented before opting for an untested, top-down designed new set of requirements.


 

 

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04 Oct.2019

Apply now for the 7th edition of the European Paper Recycling Awards!

 
Every two years, the European Paper Recycling Awards distinguish European projects, initiatives or campaigns that change the way we recycle paper in Europe and help us achieve our ambitious goal of a 74% paper recycling rate by 2020.
The European Paper Recycling Awards are run by the European Paper Recycling Council (EPRC) which encompasses the entire paper recycling value chain across Europe. The EPRC was set up as an industry self-initiative in November 2000 to monitor progress towards meeting the paper recycling targets set out in the 2000 European Declaration on Paper Recycling.

To learn more about the EPRC, its activities and its plans to get Europe’s recycling rates to 74% by 2020 check out the website here.
 

The competition is open to all entities based in Europe including schools, universities, NGOs, national and regional authorities, companies and associations. There are two award categories: Information and Education and Innovative Technologies and R&D.
Eligible projects, initiatives or campaigns will be evaluated based on the following criteria: Relevance and Originality, Achievements, Possibility to reproduce the project, Cost effectiveness. More details can be found on the FAQ page.
 
Application deadline for the 7th edition: Friday, 22 November 2019. Please submit your application here.
 
The awards ceremony will take place in February 2020 at the European Parliament in Brussels, kindly hosted by Ms Jytte Guteland, Swedish politician and Member of the European Parliament Committee on the Environment, Public Health and Food Safety.
 
 
Note to editor:
 
For more information about registrations, please contact Katarzyna Dylag, CEPI Events and Digital Communications Officer at k.dylag@cepi.org
 
For press-related enquiries, please contact Claire Couet, CEPI Public Affairs & Communications Director at c.couet@cepi.org
 
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13 Sep.2019

CEPI promoting guidance on separate collection at RWM, UK

CEPI partnered this year's Recycling & Waste Management Exhibition & Conference taking place in Birmingham, UK on 11 and 12 September to promote the new guidance on separate collection.

The new leaflet gives an overview how different paper and board products should be collected and if necessary, sorted in order to be recycled by the paper industry. It also gives the action points to municipalities to help moving away from commingled collection.

 

 

 

CEPI presented the European paper industry’s track record in recycling  and contribution to the circular economy, as well as the challenges and its proposals for further improvement at the RWM conference. Exhibition participants were numerous to visit the CEPI booth and learn about the paper CEPI’s position on separate collection. We gave a talk about the developments in paper packaging recyclability and the need for separate collection as a pre-requisite. 

 

The full document can be downloaded below. 

 

For more information about separate collection, please contact Ulrich Leberle, CEPI's Raw Materials Director at u.leberle@cepi.org

 

 

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09 Sep.2019

Paper Presents, an interactive paper & forest-fibre products exhibition

On 4 September, we launched an interactive exhibition Paper Presents (see the video here) to introduce the paper industry to the new Members of the European Parliament. The event took place in the Radisson Red Hotel, Brussels, and gathered national pulp and paper industry associations, MEPs and industry representatives.

Together with our partners, FEFCO, ACE and FEPE, we held a products’ exhibition to illustrate the diversity and future oriented approach of our industry and to showcase the innovative uses of paper -a renewable, recyclable, and responsible product.

The exhibition featured a total of 17 products related to different policy areas, such as circular economy, energy, material substitution, food safety, waste management, public health, and digitalisation. In addition, two digital rooms and Nintendo Labo corner made this event a unique and interactive experience.

CEPI’s Director General, Jori Ringman, emphasized in his key note speech the huge diversity of the products within the paper industry and highlighted that "we all have in common the renewability and the recyclability".

ACE’s Director General, Annick Carpentier, underlined that it is a symbolic action illustrating our commitment to sustainable forest management.
European Forests have been growing by over 1,500 football pitches every day. CEPI, FEFCO, FEPE and ourselves, we will ensure that a tree is planted on behalf of every one of you

 

 

All pictures from the event are featured here.

 

 

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