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20 Nov.2019

PRESS RELEASE 4evergreen: a unique industry alliance to boost the contribution of fibre-based packaging in a circular economy

Cepi, the European association representing the paper industry, announced today a new alliance called 4evergreen. The aim of the alliance is to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. 

The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, have helped companies to accelerate the development of alternative packaging materials including fibre-based packaging with a view to helping consumers make more climate-friendly choices.

4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

“Fibre-based packaging can be a game-changer for material substitution”, says Eija Hietavuo, Chairwoman of 4evergreen and Senior Vice President Sustainability Stora Enso Consumer Board. “Our common goal is to deliver a holistic approach to optimise the sustainability and circularity of the fibre-based packaging’s life cycle.”

 “The time to act is now!” says Jori Ringman, Director General at Cepi. “Our industry already has a strong track record in environmental performance and recycling, but our ambition is higher. We are driving a system-wide shift to transition to the next level of circularity and climate resilience. 4evergreen will be the place for the whole industry value chain to co-create and collaborate for a change.”

The first 4evergreen alliance members include Nestlé, Danone, Mars, Stora Enso, Smurfit Kappa, Sappi, Metsä Board, UPM, Mayr-Melnhof Group, Reno de Medici, Kotkamills, Ahlstrom Munksjö, International Paper, BillerudKorsnäs, Huhtamäki, SEDA, SIG Combibloc, Tetra Pak, Elopak, Walki, Schur Group, Cardbox Packaging, Firstan Ltd., Westrock, Leonhard Kurz Stiftung & Co. KG, Graphic Packaging International, AR Packaging, Baumer hhs GmbH, Van Genechten Packaging Group. The alliance is welcoming more organisations to join the collaboration.

 

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29 Oct.2019 ,

Joint Press Release - Investors Won’t Eyeball Sustainable Tech Without A Coherent Framework. Can Brussels Help?

Brussels, 22 October 2019 - We support the final objective of the sustainable finance regulation: to enable financial flows to support sustainable growth and transition to a carbon neutral economy. Private investors need a sound regulation to increasingly support mitigation actions such as accelerating investments in renewable energy technologies.

Such objective is however undermined by a significant divergence between the recently approved sustainability requirements within the recast of the Renewable Energy Directive (REDII) and those of the Technical Expert Group’s (TEG) draft report on Sustainable Finance.
This lack of coherence casts a shadow over the likelihood of achieving long-term EU climate and energy goals.

Bioenergy: a tool for decarbonisation

Bioenergy, representing a staggering 63% of the total renewable energy consumption, is the largest renewable source in the EU. Among other benefits, it greens industrial processes across sectors, covering more than 8% of EU industrial energy demand. Furthermore, the sector can grow sustainably in the next decades enabling the decarbonisation of EU economy.

EU-wide, long-term sustainability criteria for the bioenergy sector and risk assessment systems can provide market stability; the Renewable Energy Directive has put in place such systems and market operators are gearing up to ensure compliance. As highlighted in the Deforestation Communication from 2021 bioenergy will be the only sector for which mandatory sustainability requirements apply.

A regrettable divergence

Regrettably, the technical screening criteria proposed by the TEG are not in line with the recently agreed legislation. They are also unrealistic in the short term.

The forest and agriculture biomass sustainability requirements of REDII have been agreed in the context of a transparent and inclusive legislative process, their impact thoroughly assessed. They are based on a “Best Available Technology” principle, stakeholders have been consulted, and the Council of the EU and European Parliament as co-legislators have scrupulously worked together towards a sound output.

To keep investments flowing in the direction of sustainable bioenergy projects and achieve EU climate and energy targets, the bioenergy industry, together with agriculture and forest biomass producers recommend an approach based on a progressive transition. The sustainability technical criteria proposed in the Sustainable Finance Regulation should mirror the sustainability requirements agreed in REDII to maintain a sound investment environment. Only high ILUC risk biofuels must be excluded by the TEG and any further requirement should be supported by an adequate assessment and the expertise of sector representatives duly considered. 

Reaching a target is a matter of getting the trajectory right. The European climate and energy legislation already provides the tools to assess if results are on track and to fill gaps when needed. The sustainability requirements adopted by REDII should be implemented before opting for an untested, top-down designed new set of requirements.


 

 

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11 Oct.2018 ,

EU’s new circular bioeconomy strategy - European forest fibre and paper industry ready to lead

CEPI, the European association representing the forest fibre and paper industry, applauded today’s release of a more tangible Bioeconomy Strategy laying the conditions for creating a truly circular, low-carbon bioeconomy in Europe.

The EU’s new Bioeconomy Strategy rightly puts the emphasis on bridging the bioeconomy, sustainability and circularity. It also goes beyond research to deploy bioeconomy innovation and investments in Europe,” says Sylvain Lhôte, Director General of CEPI, the European forest fibre and paper industry “being a mainstream renewable and recyclable material industry, we have the means to put this strategy into action.”

The industry has set out a transformational strategy in a first of its kind low-carbon bioeconomy Roadmap, which aims at advancing industry’s full potential of the bioeconomy, circularity and innovation. This vision for the industry triggered around 5.5 billion EUR of investment in Europe in 2017. The industry is committed to leveraging the new EU Bioeconomy Strategy to accelerate the pace of transformation and investment in Europe.

What works in the Strategy?

The new EU Strategy also has a clear focus on reducing Europe’s dependence on fossil resources and promoting sustainably sourced bio-based products. The 10bn euro earmarked for a new food and natural resources cluster in the Horizon Europe R&D programme will encourage industry’s bioeconomy research and investments. The new “circular bioeconomy investment platform” to de-risk funding for private investments will also be key in boosting investments and deploying novel biorefineries in our industry.

Note to editor:

CEPI is the European association representing the forest fibre and paper industry and supports more than 1.5 million jobs in the forest-fibre and paper value chain (almost 10% of the bioeconomy-related jobs in the EU). Building on its renewable and recyclable roots, the industry sources more than 92% of the pulp it uses from the EU, while more than 72% of the paper it produces is recycled.

Discussing how to better bridge the bioeconomy and circularity will be at the forefront of the debate taking place next week, 16-17 October at Paper & Beyond, a new event concept that unites bioeconomy and circularity leaders from across the globe in Brussels. Learn more on how the European forest fibre and paper industry is leading the debate on a low-carbon circular bioeconomy in Europe at www.paperandbeyond.com.

 

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28 Sep.2018

Sustainability goes ‘live’ as CEPI unveils new sustainability platform

 CEPI, the European association representing the pulp and paper industry, today unveils a dynamic ‘live’ sustainability platform which demonstrates, amongst other things, industry’s sustainability achievements.

“We are delighted to offer our members and the European industry at large a one-stop shop for all industry sustainability data and achievements” says Jori Ringman, Deputy Director General of CEPI. “The platform will be systematically updated once the new data becomes available; meaning our sustainability platform is always ‘live’ and up to date when you need it”.

The concept behind the platform

The new platform departs from the past practice of producing a new, ‘static’ sustainability report biannually. Building on CEPI’s more than twenty year history of being the focal point for third-party verified, industry data, all information on the site will be updated systematically multiple times per year. Users will be able to download the entire website as a PDF or pick and choose per policy section.

Pulp and paper company good practices, all in one place

The new platform also offers the possibility for companies across CEPI’s membership to display their good practices in the fields of bioeconomy, circular economy/recycling, environment, energy and climate change and forestry. The dedicated Good Practices section will be the focal point for researchers, journalists, policymakers and more seeking best examples from the sustainability leaders in our industry.

Key data for 2017 revealed

Following on from the publication of CEPI’s ‘Key Statistics’ in July, the new platform also reveals a wealth of data on industry’s sustainability achievements. Notably, new certification figures were made public showing that 83.2% of the pulp purchased by the industry is certified and that 70.7% of wood, woodchips or residues from saw mills purchased by the industry comes from certified forests.
Note to editor:

For press-related enquiries, please contact Ben Alexander Kennard, CEPI’s Communications Manager, at b.kennard@cepi.org
For general enquiries, please contact Jori Ringman, CEPI’s Deputy Director General, at j.ringman@cepi.org

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21 May.2018 ,

Understanding materiality - significant impacts in the sector

CEPI has worked with Deloitte to identify the sector’s significant impacts: what is material in pulp and paper industry. The assessment of the sector on the European level produced detailed matrices and Key Performance Indicators for the identified five most material issues.

One size doesn’t fit all: It is understood that each individual organization will have its own ranking of material topics – depending on its core business, its key markets, countries of operation and other specifics of the organisation.

Ultimately, one of the objectives of this process is to support CEPI’s members can run their own materiality analysis, starting with the industry-wide view presented here – and customizing it further to their own organisation. This is supported by a separate document, the ‘How to’ toolkit.

 

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