Media Centre

Media Centre - Press releases

press releases
20 Nov.2019

PRESS RELEASE 4evergreen: a unique industry alliance to boost the contribution of fibre-based packaging in a circular economy

Cepi, the European association representing the paper industry, announced today a new alliance called 4evergreen. The aim of the alliance is to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. 

The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, have helped companies to accelerate the development of alternative packaging materials including fibre-based packaging with a view to helping consumers make more climate-friendly choices.

4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

“Fibre-based packaging can be a game-changer for material substitution”, says Eija Hietavuo, Chairwoman of 4evergreen and Senior Vice President Sustainability Stora Enso Consumer Board. “Our common goal is to deliver a holistic approach to optimise the sustainability and circularity of the fibre-based packaging’s life cycle.”

 “The time to act is now!” says Jori Ringman, Director General at Cepi. “Our industry already has a strong track record in environmental performance and recycling, but our ambition is higher. We are driving a system-wide shift to transition to the next level of circularity and climate resilience. 4evergreen will be the place for the whole industry value chain to co-create and collaborate for a change.”

The first 4evergreen alliance members include Nestlé, Danone, Mars, Stora Enso, Smurfit Kappa, Sappi, Metsä Board, UPM, Mayr-Melnhof Group, Reno de Medici, Kotkamills, Ahlstrom Munksjö, International Paper, BillerudKorsnäs, Huhtamäki, SEDA, SIG Combibloc, Tetra Pak, Elopak, Walki, Schur Group, Cardbox Packaging, Firstan Ltd., Westrock, Leonhard Kurz Stiftung & Co. KG, Graphic Packaging International, AR Packaging, Baumer hhs GmbH, Van Genechten Packaging Group. The alliance is welcoming more organisations to join the collaboration.

 

Read more

19 Nov.2019

PRESS RELEASE: European paper industry CEOs declare a strategic interest in supporting the decarbonisation of our society

Climate change is a global crisis that demands urgent action and requires every actor in society to play his/her part in responding to the crisis. Industries have both a duty and an opportunity to become more sustainable, more efficient and more innovative.

“With the help of the new European Green Deal, we can reduce our impact on climate change while increasing production in Europe. Our industry has a strategic interest in being at the forefront of the decarbonisation efforts for 2050” said Ignazio Capuano, incoming Cepi Chairman and CEO of Burgo group taking over from Karl-Henrik Sundström, CEO of Stora Enso, during Cepi’s annual conference, Paper and Beyond, today in Brussels.

In this spirit, the CEOs representing the European paper industry outlined their plans to reach a climate-neutral Europe by 2050 in a declaration which was officially handed over to Clara De La Torre, Deputy Director-General of DG CLIMA and Timo Pesonen, Director-General of DG GROW, present along with other European Commission representatives.

The way forward finds its foundations in the very solid basis of our existing achievements. We have guaranteed the sustainability of our raw materials, improved the performance of our processes and proven the climate friendliness of our products.

Sustainable raw materials: our raw material is wood pulp, which is intrinsically renewable if coming from properly managed forest sources; this is why we have helped create a number of programmes for the certified sustainability of forests across Europe such as PEFC (Programme for Endorsement of Forest Certification and FSC (Forest Stewardship Council). We have expanded sustainable forest management practices in Europe and globally.

Decarbonised processes: we have delivered a successful decarbonisation of our operations of 27% from 2005 to date. Our sector is investing at a rate of more than €5 billion per year to decarbonise, with a commitment to making our production processes more efficient and decreasing our overall carbon footprint thanks to new technologies and collaboration with our partners. A step change is ultimately needed and supported by breakthrough technologies and solutions. We are committed to searching for them.

Climate-friendly products: world champions in recycling, we have worked with local authorities to improve separate collection of paper and board to boost the use of recycled fibres in new products. We now plan to push our model even further in a final goal of providing innovative sustainable solutions for a range of new sectors, for example textile, through new bio-based products.

To turn this ambition into reality, we call upon European policymakers to support our efforts by setting an appropriate legislative framework, namely:

  • Improved market access for recyclable and bio-based products, through a coherent product policy and clear framework conditions for the new bioeconomy-related products
  • More support for the sustainable management of forests and recycling schemes: forest-based raw materials should be made more easily available and accessible.
  • A coherent, stable and predictable regulatory framework, with clear milestones for a cost-competitive energy transition, to promote and reward decarbonisation investments and guarantee access to clean energy.

Our final goal is to empower consumers, who will get a larger choice of climate-friendly products that are easily available and affordable.

 

Read more

18 Nov.2019

PRESS RELEASE: European Forest-Based Industries team up to empower consumers for a carbon-neutral European society

In light of the climate crisis, the European Forest-Based Industries, including the pulp, paper and other fibre-based product industries, the woodworking industries, the producers of furniture, the bio-energy sector and the printing industry, have come together to present their vision of the European society in 2050 and the essential role that they can play, delivering on the carbon neutrality goal.

The Forest-Based Industries (FBI) will provide the most competitive and sustainable net-zero carbon solutions. They will do that by:

  • substituting CO2-intensive raw materials and fossil energy with forest-based alternatives
  • eradicating waste and boosting recycling with a sector target of at least 90% material collection and 70% recycling rate for all wood-based products
  • driving resource efficiency and enhancing productivity in all areas including materials, manufacturing and logistics

“Our solutions are made of a material that comes from a renewable and natural resource – European forests. The EU’s sustainably-managed forests produce today an overall climate mitigation impact amounting to 13% of European greenhouse gas emissions and they keep on absorbing CO2” said Jori Ringman, Director General of Cepi.

We will maximise the use of recycled fibres. Our paper products are easily recyclable and effectively recycled across Europe; the recycling rate of paper is already 71.6% today!

“We see the FBI industry commitment as a good way to empower consumers, providing them with more options to choose climate-friendly products. Wood-based solutions enable already today many sectors to reduce their environmental footprint, including construction” said Patrizio Antonicoli, Secretary-General of CEI-Bois.  

As we can meet the society’s current and future needs with non-fossil materials, we anticipate a growing demand for wood and wood-based products that we expect to be translated into FBI market growth of 3% annually.

Our vision is also supported by the European forest owners, farmers, parquet industries and agricultural contractors.

While the implementation of this pioneering vision needs to overcome some hurdles, such as the need for accepted recyclability protocols at European level, new technological solutions that will radically change production processes, and a shortage of skilled workforce and market distortions, we plan to deepen our existing partnerships.

We will boost innovation through applied research and innovation programmes such as the Forest-based sector Technology Platform, and engage in market development, to ensure our innovative solutions are attainable for consumers in their daily lives.

Read more

04 Oct.2019

Apply now for the 7th edition of the European Paper Recycling Awards!

 
Every two years, the European Paper Recycling Awards distinguish European projects, initiatives or campaigns that change the way we recycle paper in Europe and help us achieve our ambitious goal of a 74% paper recycling rate by 2020.

The European Paper Recycling Awards are run by the European Paper Recycling Council (EPRC) which encompasses the entire paper recycling value chain across Europe. The EPRC was set up as an industry self-initiative in November 2000 to monitor progress towards meeting the paper recycling targets set out in the 2000 European Declaration on Paper Recycling.

To learn more about the EPRC, its activities and its plans to get Europe’s recycling rates to 74% by 2020 check out the website here.
 
The competition is open to all entities based in Europe including schools, universities, NGOs, national and regional authorities, companies and associations. There are two award categories: Information and Education and Innovative Technologies and R&D.
Eligible projects, initiatives or campaigns will be evaluated based on the following criteria: Relevance and Originality, Achievements, Possibility to reproduce the project, Cost effectiveness. More details can be found on the FAQ page.
 
Application deadline for the 7th edition: Friday, 22 November 2019. Please submit your application here.
 
The awards ceremony will take place in February 2020 at the European Parliament in Brussels, kindly hosted by Ms Jytte Guteland, Swedish politician and Member of the European Parliament Committee on the Environment, Public Health and Food Safety.
 
 
Note to editor:
 
For more information about registrations, please contact Katarzyna Dylag, CEPI Events and Digital Communications Officer at k.dylag@cepi.org
 
For press-related enquiries, please contact Claire Couet, CEPI Public Affairs & Communications Director at c.couet@cepi.org
 
Read more

03 Sep.2019

PRESS RELEASE: Registration for Paper & Beyond, 2019 now open!

CEPI annual conference Paper & Beyond 2019 “Our climate, our solutions”
 
Register now!
 
Registration is now open for Paper & Beyond 2019, the annual conference of the European paper industry and its value chain, bringing together pulp and paper producers, cardboard product manufacturers, technology suppliers, EU policy makers, researchers, scientists and media. Early bird tickets are available here.
 
Together with distinguished speakers such as IKEA's former Chief Sustainability Officer Steve Howard, and European Commission Director General for Climate Mauro Petriccione, we will demonstrate how our industry is at the forefront of climate change mitigation thanks to its natural resources, processes and final products.
What can you expect?
 
Paper & Beyond 2019 will be the opportunity to state our climate ambition in an exclusive initiative which our top CEOs will hand over to EU policymakers and the press.
 
We will also launch new industry platforms and tools to help boost material substitution, increase the circularity and recyclability of our products and guarantee their safety in the many applications. Finally, we will illustrate how we implement digitalisation and resource efficiency to the benefit of our industry and the environment.
 
During the conference, CEPI will unveil its new visual identity reflecting the industry’s transformation, focusing on its core values, attributes and solutions.
 
If you join us on 19 November, you can also look forward to discovering inspiring innovation talks thanks to our Blue Sky Young Researchers & Innovation Award. This award singles out remarkable research projects in forest-based science, products using forest-based raw materials, process improvements or other innovations throughout the value chain.
 
Paper and Beyond 2019 will take place on 18-19 November at the Marriott Hotel Grand Place in Brussels.
The draft programme is available here.
 
For more information about sponsorships and registration, please contact Katarzyna Dylag, CEPI Events and Digital Communications Officer at k.dylag@cepi.org
 
For press-related enquiries, please contact Claire Couet, CEPI Public Affairs & Communications Director at c.couet@cepi.org
 

Read more

11 Jul.2019

PRESS RELEASE: European pulp and paper industry creates 2,000 more jobs in 2018

In 2018, CEPI members produced 92.2 million tonnes of paper and board, keeping the same level of production than in 2017, and benefiting from a healthy economic environment.
 
Our 2018 data confirms the longstanding trend of increased production in packaging, hygiene and speciality paper sectors while graphic paper continues to decline, following the demand reduction.
 
For the first time since 1990s, the sector opened 9 new mills and created 2,000 more jobs with a total increased turnover of +3%.

CO2 emissions from operations are steadily going down while the production of paper and board remained stable which illustrates the significant industry investments in decarbonisation technologies and increased energy efficiency. We have demonstrated how the industry is actively taking responsibility in reducing its carbon emissions, as well as playing a leading role in providing bio-based alternatives to carbon-intensive products in our REINVEST 2050 project.
 
Exports of paper and board products are growing, especially to North America, with 20.6 million tonnes in total, +1.1% compared to 2017 and imports are going up by 3.3%. Europe remains a net exporter and the number one exporting area in the world.
 
Our commitment to the circular economy remains stronger than ever with paper for recycling utilisation on the rise, i.e. the volumes recycled in European mills for reprocessing, keeping the fibres longer in the loop.
 
However, the 2018 recycling rate, i.e. proportion of the paper and board consumption that has been recycled, is slightly down from 72.4% to 71.6% due to trade flows, namely a significant export erosion of paper for recycling (-6.1%).
 
“Our 2018 Key Statistic report demonstrates once again that our industry is fast-transforming, creating jobs and believing in its capacity to grow in Europe putting into practice a true circular bioeconomy model ” said Jori Ringman, CEPI Director General.
 
For more information, please consult our latest market data here
 
For further information, please contact Ariane Crêvecoeur, CEPI Statistics Manager at a.crevecoeur@cepi.org
For press-related enquiries, please contact Claire Couet, CEPI Public Affairs & Communications Director at c.couet@cepi.org 
 
Read more

09 Apr.2019

PRESS RELEASE: Paper and Board industry helps demonstrate safety of its materials in food contact applications

The paper and board manufacturing industry, as well as converting sectors including the tissue industry publish today the completely rewritten voluntary ‘Food Contact Guidelines for the Compliance of Paper and Board Materials and Articles’.

Formally called “Industry Guideline”, the revised guidelines are intended to enhance the trust of public authorities, business operators and consumers in the safety of paper and board materials for food contact applications.
This technical document, first published in 2010 and updated in 2012, outlines how to meet the highest safety standards for paper and board products used in food contact applications. The processing chain for paper and board food contact articles is diverse; it has to deal with many challenges in demonstrating the safety of materials: 
 
"Our sectors’ key priority is to safeguard - at all times - the safety both of the packaging system and food that we deliver. With the Food Contact Guidelines, we wish to provide an effective compliance tool in line with the EU Framework Regulation on Food Contact Materials by ensuring an efficient exchange of information along the supply chain” explained Jori Ringman, Deputy Director General at CEPI and expert in product safety. 
 
The guidelines take into account the increasing need for a compliance monitoring tool that covers risk management, product design, material selection, Good Manufacturing Practice as well as process monitoring and control.
In the absence of specific EU legislation covering paper and board products in the field of food safety, the industry took the initiative to fill the gap by developing this guidance which serves both industry and consumers, also from an environmental point of view:
 
“The lack of a specific EU wide measure for paper and board, including tissue, has created a disadvantage in the market because compliance for these materials is perceived to be less clear than for plastics in contact with food. Whenever the European Commission decides to choose paper and board as its next priority for regulation, the guidelines could be used as a starting point” concluded Angelika Christ, Secretary General of FEFCO.
 
From a practical point of view, the guidelines help producers fulfill obligations deriving from EU legislation and support suppliers to adequately perform their own compliance work by giving them the required and necessary information.
 
Since their launch in 2010, the guidelines have gained much support among users and well proved their value: watch our explanatory video to learn more!
 
The paper and board industry will continue to focus on ensuring compliance with existing EU provisions and supporting the demand of the market and customers for unquestionable product safety.
 
For press-related enquiries, please contact Claire Couet, CEPI Public Affairs and Communications Director, at c.couet@cepi.org or at (+32) 2 627 49 15. For technical information, please contact Jori Ringman, CEPI Deputy Director General, at j.ringman@cepi.org or at (+32) 2 627 49 19 or visit the following websites:


ACE - The Alliance for Beverage Cartons and the Environment provides a European platform for beverage carton manufacturers Tetra Pak, SIG Combibloc and Elopak and their paperboard suppliers in Europem, Stora Enso and BillerudKorsnäs, to benchmark and profile cartons as renewable, recyclable and low carbon packaging solutions. Engaging with stakeholders and partners seeking high environmental stewardship, it contributes expertise to EU policy, legislation and standard‐setting.
 
CCB - CEPI Container Board is a European industry association of producers of corrugated case materials, also called containerboard. Activities are focused on primary-fibre materials (kraftliner, semi-chemical fluting) and recycled-fibre containerboard (e.g. testliner). Members thus represent a total European production capacity of more than 28 million tons of corrugated case materials. CCB is also responsible for the management of a global containerboard industry organisation, the World Containerboard Organisation, has an office in Brussels, Belgium, and a membership of leading producers in North and South America, South Africa, Oceania and Japan.
 
CITPA - Confederation of International Converters of Paper and Board in Europe, established in 1961, represents the interests of the European Paper and Board Converting Industry which covers a wide variety of converted paper products including packaging, beverages cartons, corrugated board, speciality papers and many more. CITPA membership comprises European level associations such as ACE, EUROSAC, FEFCO, Euro Wax Pack, FINAT, ECTA and ECMA as well as national federations such as Austria, Belgium, France, Germany, Italy and Portugal and associate members, ProCarton, PaperImpact and CepiEurokraft.
 
ECMA – European Carton Makers Association, is the official organisation for carton businesses, national carton associations and suppliers to the carton industry. ECMA provides the European folding carton industry with a dynamic business network. With its seat in The Hague, The Netherlands, and an office in Brussels, ECMA represents around 500 carton producers in nearly all countries in the European Economic Area. ECMA members account for around 70% of the total carton market volume in Europe, and a current workforce of about 50.000 people.
 
ETS - European Tissue Paper Industry Association’s members represent the majority of tissue paper producers throughout Europe and around 90% of the total European tissue production. ETS was founded in 1971 and is based in Brussels.
 
FEFCO - European Federation of Corrugated Board Manufacturers represents the interests of the European Corrugated Board Manufacturers. Headquartered in Brussels, FEFCO has 17 association members, all European national corrugated packaging organisations. The role of the Federation is to investigate economic, financial, technical and marketing issues of interest to the corrugated packaging industry, analyse all factors which may influence the industry, and promote and develop its image.

 

Read more

08 Apr.2019

PRESS RELEASE: FEFCO takes on EPRC chairmanship

The European Paper Recycling Council is pleased to announce the appointment of Angelika Christ as the new chair for a two years period starting as of 4 April 2019, taking over from Lisa Kretschmann (FEPE).
Angelika Christ has been the Secretary General of FEFCO since 2007 and the Secretary General of CITPA since 2014.

She has been involved in associations of corrugated board manufacturers for over 20 years, first in Germany and then at the European level. Prior to FEFCO, she was the Managing Director of the German Association of Corrugated Board Industries (VDW) from 1996 until 2007. Her first professional experience was with the German Chemical Industry Association (VCI), where she executed various positions from 1980-1996.

During her two years mandate as chair of the EPRC, Angelika Christ will pursue the following:
 


"The EPRC has been very successful in bringing all parties together, develop recyclability guidelines for printed graphic paper and boosting recycling of all papers. We will continue this work and support the industry efforts to further improve the recyclability of paper packaging on the market. Paper packaging is a recycling champion. We need to intensify our communication and increase the public awareness about the great recyclability of paper packaging”.

 

For further information, please contact Ulrich Leberle, Secretary of the EPRC and CEPI Raw Materials Director at u.leberle@cepi.org or by phone at (+32) 2 627 49 23.

For press related enquiries, please contact Claire Couet, CEPI Public Affairs and Communications Director at c.couet@cepi.org or at (+32) 2 627 49 15.

Read more

04 Feb.2019

PRESS RELEASE: Forest stakeholders call for a stronger EU Forest Strategy

Forest stakeholders call for a stronger EU Forest Strategy to reach United Nations and Paris Agreement goals

Last December, the Commission published a progress report on the implementation of the EU Forest Strategy, discussed by the European Parliament in January. This report comes at a time when forests and the forest-based sector are recognised as essential players in responding to major societal and environmental challenges. In a round table organised on 4th February, the European forest-based sector conveyed a joint and clear message: an updated and stronger EU Forest Strategy is needed to ensure that in the coming decades forest-related EU policies are better coordinated and endorse sustainable forest management and the multifunctional role of forests in a consistent way.

Forests and the forest-based sector are increasingly expected to deliver on recent and coming horizontal and sectoral EU policies (e.g: the Renewable Energy Directive; the updated EU Bioeconomy Strategy; the LULUCF Regulation; the future Common Agricultural Policy; Sustainable Investments). A coalition of forest and forest-based sector associations have brought together around 60 representatives from EU institutions, the Romanian Presidency of the Council, research and stakeholders to exchange views on the future of the EU Forest Strategy and to explore possible ways forward to strengthen sustainable forest management in EU forest-related policies.

During the discussion, several stakeholders highlighted that the Commission progress report refrains from making concrete recommendations for the post 2020 period and reiterated their call for an updated and stronger EU Forest Strategy to provide consistency among EU policies.

Mr Ionel Popa, a representative of the Romanian Presidency, indicated that the Council is working on its conclusions on the progress report that will also cover the role of the EU Forest Strategy beyond 2020.

Ms Jytte Guteland, Member of the European Parliament, stated that “the EU Forest Strategy should help to develop common ideas on sustainable forest management in order to ensure consistency when working on EU policies dealing with forests”.

Mr Nils Torvalds, Member of the European Parliament commented: “Forestry can play a great role in achieving climate change objectives, but it can’t do this alone.”

 

For more information, please contact CEPI's Ulrich Leberle, Raw Materials Director, u.leberle@cepi.org

 

 

Read more

14 Nov.2018

New guidelines on cascading use fail to meet expectations of EU’s new Bioeconomy Strategy

Today’s publication of the non-binding guidelines on the cascading use of wood fails to live up to the Commission’s own ambitions signalled in its recent Bioeconomy Strategy. CEPI has been a long-time proponent of this principle which allows for every wood fibre to be used on average 2.5 times, instead of solely burning wood for bioenergy.


“The cascading use principle works automatically in a well-functioning market but unsustainable subsidies distort wood markets” says Ulrich Leberle, Raw Materials Director of CEPI, the European forest fibre and paper industry. “The new guidelines should be aligned with the new EU strategy to make the bioeconomy more circular. They should also take into account any assessment of Member States that encourages the application of these principles in their bioenergy support schemes.”
 

The new guidelines ignore the firm call set out by the revision of the Renewable Energy Directive, approved yesterday, to avoid raw material market distortions and neglect to provide clear instructions on this in the new guidelines.

The guidance is clearly a missed opportunity for contributing to a circular bioeconomy that is built on the efficient use of biomass and innovative solutions rather than on direct burning of wood for bioenergy. The focus should now turn to ensuring that Member States respect the cascading use principle in their national climate and energy plans and that future revision of these guidelines take account of this principle.

For general enquiries please contact Ulrich Leberle, CEPI’s Raw Materials Director, at u.leberle@cepi.org or by phone at (+32) 2 627 49 23.
For press-related enquiries please contact Ben Alexander Kennard, CEPI’s Communications Manager, at b.kennard@cepi.org or by phone at (+32) 487 39 21 82.

Read more